Cerveza Sisal 2023
A Timeless Summer in Every Can.
Sisal Effect Brewery began as a Yucatecan craft beer company, developing products designed to promote the city
of Sisal. The recent real estate growth in the northwestern coastal area has positioned the port of Sisal as a growing
tourist destination.
- TEAM DEPARTMENT Strategy and communication
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CREDITS
- CREATIVE DIRECTION AND ART Julián Iñiguez, Erika Múzquiz
- DESIGN Julián Iñiguez, María Martínez
- Photography María José Sánchez
Located in the northwestern part of the city of Mérida, Yucatán, Sisal was a port of great importance during the colonial era for the export of sisal, cotton, and tobacco to Europe. Today, it retains its historical charm surrounded by mangroves and pristine beaches.
We worked on the packaging design for the Flamingo Sisal label based on a conceptual basis focused on a timeless summer, where you can experience the effect of paradise at any time of year. The client's argument is that each new product adopts the name of an animal or endemic element of the area, in this case, the chosen animal is the Flamingo, due to the colonies of Flamingos that inhabit the mangrove area in shallow waters.
The word "Flamingo" is written in a stylized script that resembles a ribbon, symbolizing the endless summer that the beer represents. In this way, we unite three criteria for the conceptual deployment on the label: The pink flamingo, the ribbon that shows the infinite summer, and the descriptive lettering.
The complementary content of the design is displayed in the typography and design of the product content information to give it formality and legibility.