In 2021, the Instituto Tecnológico y de Estudios Superiores de Monterrey wanted to recognize its most influential advisors and the president of the TEC board now that the time has come for his retirement from the institution.
The emblem created by RESET imitates the composition of the Compass Rose symbol, distributing the company's initials at the four ends of the figure. The morphology of the wordmark is inspired by the monospaced typefaces that provide great readability in an environment such as imports where clear character identification is of paramount importance. Also, for years monospaced fonts have been used in transportation systems for their practicality when making immediate decisions.
The result was a solution that reflects the turn of the company. Your place in the world. The destination they want to reach.