It’s important for Dr. Mario Cardenas to show the reflection of his work ethic and professionalism through his knowledge and experience in angiology and vascular surgery which he has practiced across the years.
Being a health professional one of his opportunity areas was to improve the picture he showed to his patients.
Leaning in parallel this two elements represent the conduit where the blood flows through our body; united they form the two central letters of the brand logotype, the ‘N’ and ‘V’. This lean and that same angle between the N-V worked for us to create the identity on most brand applications.
A brilliant blending.
The color selection was a correct decision. Beginning on the fact that red and blue are the colors that on many occasions our veins and arteries are represented with. The corporate color we chose has a physical and logical reason to be, by blending red and blue we obtain purple as the main color of INVEIN’s brand.