Tapioca House 2023

Born in 2006 in Monterrey, N.L., Tapioca House is the first tapioca drink franchise in Mexico. Its offerings are based on the preparation and sale of flavored drinks with natural fruits and tapioca pearls, a product derived from the starch of the cassava root (a shrub native to South America). In 2024, they began a phase of renewing their establishments and digital touchpoints to improve their positioning with potential users and strengthen their connection with their most loyal customers.

YEAR 2023
  1. TEAM DEPARTMENT Strategy and communication
  2. CREDITS
    • CREATIVE DIRECTION AND ART Julián Iñiguez, Erika Múzquiz
    • DESIGN Maria José Sánchez de la Masa, Andrea Rodarte, Carolina Ibarra, Mario Campos
Process / Creative proposal

Tapioca House needed to redesign its website to effectively showcase the extensive family of products, as well as all the attributes offered by the franchise.

We developed the conceptual narrative based on how the product offerings are directed towards young users and families. In this way, we talk about TAPIOCA HOUSE as a meeting point where important moments are framed between friends, family, or couples. You can invite a girl you like and spend time together with your favorite tapioca, or attend a family gathering with different flavored drinks to enjoy together.

We designed and directed a photographic production that framed the idea of shared moments in each piece, and with this content, we dressed the sections of the website. We changed the product backgrounds from the previous black and neutral backgrounds to an extensive color palette that gives the site much more light and appeals to the new generations. Finally, we made close-ups of the tapioca to show its characteristics in detail and, with compositions of tapiocas together, reinforce the main concept.

We strategically segmented the sections and made it easier for users to navigate and have a clear display of the product variety through menus and a photo catalog.

At The RESET Co., we created a simple, functional tool for navigating users' topics of interest before visiting a branch to drink their favorite flavor.