Creative Director & Founder
Monterrey (Mexico) 1983. Erika is the founder of the studio and has developed numerous publications at the national level and has been awarded at the Biennale di Venecia di Architettura with the design of the CEMEX self-construction manual in 2016. She graduated in graphic design with Cum Laude at the Universidad de Monterrey, has also studied a specialization in Editorial Design at the BAU University Design Center of Barcelona. She is an Associate Professor of Graphic Design at the Faculty of Art, Architecture and Design of the University of Monterrey.
Art Director and brand strategy
Celaya (Mexico) 1985. Graduated in graphic design at the ULM in 2008, he holds a master's degree in Branding and Packaging at the BAU University Center of Design in Barcelona. He is an Associate Professor of Graphic Design at the Faculty of Art, Architecture and Design of the University of Monterrey. He worked for 5 years at La Tortilleria in branding development, communication and packaging design projects for products in the national and international market before joining Reset as a partner in 2019.