Creative Director & Founder
Monterrey (Mexico) 1983. Erika is the founder of the studio and has developed numerous publications at the national level and has been awarded at the Biennale di Venecia di Architettura with the design of the CEMEX self-construction manual in 2016. She graduated in graphic design with Cum Laude at the Universidad de Monterrey, has also studied a specialization in Editorial Design at the BAU University Design Center of Barcelona. She is an Associate Professor of Graphic Design at the Faculty of Art, Architecture and Design of the University of Monterrey.
Art Director and brand strategy
Celaya (Mexico) 1985. Graduated in graphic design at the ULM in 2008, he holds a master's degree in Branding and Packaging at the BAU University Center of Design in Barcelona. He is an Associate Professor of Graphic Design at the Faculty of Art, Architecture and Design of the University of Monterrey. He worked for 5 years at La Tortilleria in branding development, communication and packaging design projects for products in the national and international market before joining Reset as a partner in 2019.
Guadalajara (Mexico), 1996. Graduated in graphic design from the University of Monterrey (UDEM) in 2019, where she continues to participate in specialized research programs. Mariela is part of an internship of 24 students selected by Studio Roosegaarde developing a project that solves problems with the design of sustainable solutions. Her work at the studio is developed in the area of editorial design and writing.
Monterrey (Mexico), 1995. Graduated in graphic design from the Universidad Autónoma de Nuevo León (UANL) in 2016. His role in the studio is distinguished by his skills in illustration and creative writing. Mario is responsible for the development of information design projects and the search of information for the development of concepts.
Monterrey (Mexico), 1997. Graduated in graphic design from the University of Monterrey (UDEM) in 2019. Paulina is distinguished for following an analytical and punctual process with a great focus on conceptualization and aesthetics. Her work encompasses the area of editorial and digital advertising. She is currently the community manager of Reset.
Villahermosa (Mexico), 1996. Graduated in graphic design from the University of Monterrey (UDEM) in 2019. Developing in the area of editorial design and illustration, Zilia is distinguished for taking a process focused on the details in the projects of the studio. For several years she has had a high interest in art, design and culture.