Floristería 73 allows us to remember and make tangible the best moments of our life. Our whole life is defined by numbers that become memorable dates. With this we created the concept "Gifts that Count" that highlights the importance of the stories that we live through gestures. It is an elegant and modern brand that narrates unique stories and provides a customizable experience at all times.
Delilah is a variable script font, inspired in the youth and their feelings, and works as a way of expressing ideas that only they could have. This typography was created from the motion several young people make as they write by hand. Each one help us define it. Each one wrote a part of this story.
2020 has been a year full of changes, with great challenges to overcome. Through this campaign, the community is called together to create an unmatched strength that helps talented youth fulfill their dreams and goals.