The FotoFinish App mobile application is a tool created by Modern, a janitorial service provider, to aid entrepreneurs manage the cleaning status of public establishments like buildings, stores and food retailers. During 2020 an animated launching video was developed which explains how this new feature works and the benefits it brings to supervisors. The FotoFinish app is intended to aid supervisors execute inspections of all of their sites in a remote way, allowing them to keep their cleaners accountable and reducing supervision costs while improving the cleaning results.
The storytelling of the message unfolds from our concept of omnipresence. While playing with the idea of giving managers this super power we clearly communicate the work process.
The FotoFinish mobile application replaces outdated practices of inspection and innovates providing daily validation of cleanliness. The video developed for Modern maintains this innovative spirit and communicates it through tech-inspired graphics and didactic and friendly storytelling.