Instituto Cumbres guidebook 2017

The Instituto Cumbres A.C., located in Nuevo León, MX., is an institution with a comprehensive educational proposal for Preschool, Primary and Secondary students that promotes a warm, collaborative and professional learning environment, guiding students towards excellence, responsibility and the capacity of transforming the environment. In 2018 they decided to create a manual that would reflect the main values of the institute throughout graphics aimed at both students and parents.

YEAR 2018
  1. TEAM DEPARTMENT Editorial design
  2. CREDITS:
    • CREATIVE AND ART DIRECTION Erika Múzquiz
    • DESIGN Paulina Álvarez, Mariela Gómez
    • ILLUSTRATION Mario Campos
Proceso / Prop. creativa

The information within the manual is organized by hierarchy in order to make the topics easy to read. Inspired by institutional values, simple illustrations were developed so that children and parents could understand the content and the foundations of the school in the best possible way.

The guidebook is divided into four chapters: 1) history of the Institute, 2) policies and methodologies, 3) regulation, and 4) evaluation method. Each chapter has its own cover showing specific graphic elements that depict the information related to the topic and they connect with each other with a big scale number, resembling the unity and diversity of the institution.

On the last page a consent paragraph was added to confirm both students and parents have read and agreed on the rules of the institution while generating a sense of belonging with the Instituto Cumbres A.C community.

Created with illustrations and icons that harmoniously show the creative and education-oriented side of the Instituto Cumbres A.C.; this editorial piece is the solution designed by the studio in response to the request of the school: expose the rules of the institute to generate a sense of belonging to it.