Invest Monterrey

Invest Monterrey is the official Investment Promotion Agency of the state of Nuevo León, while building their identity we made a display in their website, one of the main touchpoint of Invest.

YEAR 2020
  1. TEAM DEPARTMENT Branding
  2. CREDITS
    • ART AND CREATIVE DIRECTION Erika Múzquiz
      Julian Iñiguez
    • DESIGN Mario Campos
      Ana Cristina Espinosa (2020)
    • ILLUSTRATION Francisco Rodriguez Valadez
    • ANIMATION Mario Campos
Process / Creative proposal

The concept for the website design goes hand in hand with the identity main concept outstanding the emblematic buildings, culture and data of Monterrey through hand made illustrations.

Based on the concept we build a 8-page site, including home, investment guide, industries, certificated sites, news, partners, about and a "Member Only" log in page for their shareholders.

The design of the webpage uses the 3 main colors of the brand and outstands big data and titles. It also offers a user experience of high quality through good hierarchies, grids and information design.

Our design is responsive being able to display correctly in different digital media.

Through this site, we help Invest Monterrey to connect, inform, and reach more partners who are interested in Monterrey business hub.