Invest Monterrey Magazine

Nuevo León is a land of opportunities, of attractive business ventures for everyone. Invest Monterrey is an organization that seeks to attract investors so that the state and the country can develop their full economic potential.

YEAR 2020
  1. TEAM DEPARTMENT Editorial
  2. CREDITS
    • ART AND CREATIVE DIRECTION Erika Múzquiz
    • DESIGN Ana Cristina Espinosa (2020)
      Zilia Zentella (2020)
      Paulina Alvarez
    • ILLUSTRATION AND ANIMATION Mario Campos
      Ana Cristina Espinosa (2020)
Process / Creative proposal

Inside the Land.
One year after its birth, Invest Monterrey decided to launch a magazine that would showcase the closeness between the state and potential investors: “Invest Monterrey Magazine”. Through useful content relevant to the business world, the magazine seeks to position itself within the conversation among the main economic players in the country.

The city functions as a whole, appreciated through the context that surrounds it.
The magazine's graphic foundation is built with geometric illustrations that show the most distinctive and representative elements of the city, both on a natural and architectural level.

Objects that have acquired great significance over time and represent today's traditions, customs, and history of this region.

Leadership. Innovation. Tradition. They all coexist within this project created by RESET.