2020 has been a year full of changes, with great challenges to overcome. Because of this, the University of Monterrey decided to jump in action to help students who are at risk of dropping out, under the premise that no student will be left behind.
The font selection is made up of Heroine Pro and a font designed and customized by RESET with a “handwritten” style created for the campaign. Heroine Pro represents the university through its elegant and highly legible strokes, showing the formality and strength of the institution. On the other hand, the students are represented through the “handwritten” typeface that is young and with variable special characters.
Through this campaign, the community is called together to create an unmatched strength that helps talented youth fulfill their dreams and goals.