UDEM annual report 2018 2018
In the UDEM "Academic Excellence" stands out as an educational lifestyle that is built throughout the career while knowledge is acquired. For this annual report, the ways to interpret the student experience are highlighted through the tools offered by the university to gain professional growth. Reflection, renewal, and culture become fundamental for the students' progress and development.
- TEAM DEPARTMENT Editorial design
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CREDITS:
- CREATIVE AND ART DIRECTION Erika Múzquiz
- DESIGN Paulina Álvarez, Mariela Gómez, Zilia Zentella
- ILLUSTRATION Mario Campos
- EDITORIAL PHOTOGRAPHY Gabriela Guajardo
The main objective of this lifestyle is to expand knowledge. When advancing in the career and acquiring new knowledge, students are exposed to different challenges and learnings in which they use all the tools that are put at their disposal, to develop their full potential in the projects. These are represented by the intervened photographs showing future projections that are met day by day at UDEM.
For the development of the design proposal, the institutional typographic palette of the university was maintained, consisting in New June typography for highlights and titles and Neo Sans typography for texts; creating a variant of the New June Bold typeface with a manual style that relates better to the aesthetics proposed for the book.
The UDEM "Academic Excellence" showcases in the 2018 Annual Report. With the base concept of expansion of knowledge, The graphic style of the book captures the growth and development of students through illustrations that intervene in real-life scenarios at the University.
The purpose is to create an orderly, clean and colorful editorial style that represents the different experiences lived in the University; using photographs intervened with illustrations to show relevant or prominent data on each topic that represents their achievements.