This 2019, Universidad of Monterrey changed their communication objectives to highlight the characteristics that have differentiated them from other universities throughout its 50 years: “soft skills”. These refer to those skills focused on emotional intelligence and how you interact with other people. These skills are learned in college along with the “hard skills" (technical knowledge of careers), with the promise that through these, the university inspires the best version of its community.
To make the students aware of some of these achievements, a video was made in which emblematic scenes from the chapters, and the most relevant data is shown through graphics, icons, and photographs to make it attractive, dynamic, and easy to understand.
Composed of multiple graphics and striking elements, this annual report shows the trajectory and the new face of the university without losing the essence that it has built during these 50 years of history.